An advertising campaign stating that BMW "outperforms most cars on the road even before you step on the accelerator" is an example of ___________segmentation.
A) demographic
B) usage
C) benefit
D) VALS

Question

Quizplus · Accepted Answer

The advertising campaign's focus on BMW's superior performance without even mentioning the demographic, usage, or VALS of the target audience suggests that it is using benefit segmentation, which emphasizes the benefits or solutions that a product provides to consumers rather than demographic or behavioral characteristics.

An Advertising Campaign Stating That BMW "Outperforms Most Cars on the Road