If an ad uses language or references to a lifestyle that is unfamiliar to the___________ is less likelihood of it influencing in the direction intended.
A) target audience
B) consumer
C) end user
D) family size

Question

Quizplus · Accepted Answer

The target audience is the group of people who the ad is specifically aimed at and therefore are the ones who should be most influenced by it. If the language or references used are unfamiliar to this group, they will be less likely to connect with the message and be influenced in the intended direction.

If an Ad Uses Language or References to a Lifestyle