The fact that some consumers want a toothpaste that fights cavities while others want a toothpaste that freshens their breath and whitens their teeth provides an opportunity for ________ segmentation in the toothpaste market.
A) psychographic
B) benefit
C) behaviouristic
D) demographic

Question

Quizplus · Accepted Answer

Benefit segmentation involves dividing a market based on the benefits that consumers seek in a product. In this case, consumers are seeking different benefits from their toothpaste, such as cavity-fighting or breath-freshening, which allows for benefit segmentation of the toothpaste market. Psychographic segmentation involves dividing a market based on personality traits, values, and lifestyle characteristics; behaviouristic segmentation involves dividing a market based on consumer behavior patterns; and demographic segmentation involves dividing a market based on demographic factors such as age, gender, income, and education, which are not the main drivers of toothpaste purchasing decisions.

The Fact That Some Consumers Want a Toothpaste That Fights