Oftentimes, changes in one's life lead a consumer to purchase products they have not used before. These consumers are considered to be:
A) favourable brand switchers
B) brand explorers
C) window shoppers
D) new category users

Question

Quizplus · Accepted Answer

Consumers who buy products they have not used before due to changes in their life are considered to be new category users. They are exploring a new product category rather than just switching brands within a familiar category (favourable brand switchers) or simply browsing without the intention to buy (window shoppers).

Oftentimes, Changes in One's Life Lead a Consumer to Purchase