Volvo's strategy of emphasizing the safety of its cars in its advertising reflects a positioning strategy based on:
A) benefit segmentation
B) psychographic segmentation
C) positioning by product class
D) positioning by price/quality

Question

Quizplus · Accepted Answer

Volvo's strategy of emphasizing safety in its advertising is an example of benefit segmentation, where the focus is on the specific benefits that the product offers to the consumers, in this case, safety.

Volvo's Strategy of Emphasizing the Safety of Its Cars in Its