refers to relatively homogeneous divisions in a society into which people sharing similar lifestyles, values, norms, interests, and behaviours can be grouped.
A) Market segment
B) Social class
C) Culture
D) Target market

Question

Quizplus · Accepted Answer

Social class refers to how society groups people according to their income, occupation, education, and prestige. People within the same social class share similar lifestyles, values, norms, interests, and behaviours. Market segment and target market refer to specific groups of consumers that a company targets its marketing efforts towards. Culture refers to the shared beliefs, values, customs, practices, and social behaviours of a particular group or society.

Refers to Relatively Homogeneous Divisions in a Society into Which