Developing a(n)__________allows the message to be more precisely delivered in a medium that has a higher proportion of the target audience.
A) substantial promotional budget
B) evaluation of past promotional activity
C) detailed profile of the target market
D) study of consumer attitudes

Question

Quizplus · Accepted Answer

To deliver a message precisely, it is important to have a detailed profile of the target market. This will enable the promotion to be directed towards channels and media that are preferred and used by the target market, thus increasing the chances of the message being received and acted upon. A substantial promotional budget may help to reach a larger audience, but it will not necessarily ensure precision in message delivery. Evaluating past promotional activities and studying consumer attitudes are important but not directly related to developing a strategy for precise message delivery.

Developing A(n)__________allows the Message to Be More Precisely Delivered in a Medium