Which of the following bases for segmentation is employed when consumers are grouped according to their use of a product or service (heavy versus light)?
A) Lifestyle
B) Benefit
C) Needs
D) Behaviouristic

Question

Quizplus · Accepted Answer

Behaviouristic segmentation involves grouping consumers based on their behavior or usage patterns of a product or service. This can include heavy versus light usage, brand loyalty, or purchasing occasion. Therefore, the best choice for this question is D - Behaviouristic segmentation.

Which of the Following Bases for Segmentation Is Employed When