divides a market on the basis of lifestyles.
A) Benefit segmentation
B) Behaviouristic segmentation
C) Psychographic segmentation
D) Leisure marketing

Question

Quizplus · Accepted Answer

Psychographic segmentation divides markets based on personality, values, opinions, attitudes, interests, and lifestyles. This type of segmentation allows marketers to target consumers with specific preferences and behaviors. Benefit segmentation (A) divides markets based on the benefits that consumers seek from the product or service. Behavioristic segmentation (B) divides markets based on consumer behavior, such as usage rate or loyalty. Leisure marketing (D) focuses on marketing products or services related to leisure activities, but is not a type of segmentation.

Divides a Market on the Basis of Lifestyles