Promotional planners differentiate between a brand's target market and the target audience. Which of the following statements is the best illustration of this concept?
A) Campbell Soup offers a variety of products. Some are ready-to-eat and others are best used as a recipe ingredient.
B) The overall demographic of "women" can be further broken down in terms of lifestyle, values, and interests as well as their geographic location.
C) Rimmel targets women aged 16-45 for their cosmetic products. They have engaged a popular blogger to review their new line of lipstick in the hopes that young social-media users will be enticed to try it.
D) Some people prefer BMW's line of cars for the sleek styling and engineering. Others buy them to satisfy their esteem needs.

Question

Quizplus · Accepted Answer

This statement clearly shows how a brand is targeting a specific age group and using a popular blogger to reach a target audience within that group. It distinguishes between the overall target market of women and the specific target audience of young social-media users within that market.

Promotional Planners Differentiate Between a Brand's Target Market and the Target