segmentation has been increasingly accepted with the advent of the values and lifestyles (VALS) program.
A) Demographic
B) Benefit
C) Psychographic
D) Behaviouristic

Question

Quizplus · Accepted Answer

The VALS program is a psychographic segmentation tool that divides consumers into different groups based on their values, attitudes, and lifestyles. Therefore, the best choice is C - psychographic.

Segmentation Has Been Increasingly Accepted with the Advent of the Values