Research shows that about two-thirds of the new insurance policies Prudential sells will be to current policyholders. This information indicates that __________segmentation would be appropriate for Prudential to use along with demographic and psychographic segmentation.
A) benefit
B) usage
C) geographic
D) personality

Question

Quizplus · Accepted Answer

The fact that two-thirds of new insurance policies are sold to current policyholders indicates that usage segmentation would be appropriate for Prudential to use in addition to demographic and psychographic segmentation. Usage segmentation involves dividing customers based on how they use or interact with a product or service. In this case, Prudential could segment their customers based on whether they are new or existing policyholders, and tailor their marketing and sales efforts accordingly.

Research Shows That About Two-Thirds of the New Insurance Policies