Psychographic segmentation considers values and lifestyle attributes based on an analysis of consumers' AIOs. This stands for:
A) Aspirations, inhibitions and other psychological barriers
B) Attitudes, initiatives and options
C) Actual involvement and openness to new brands
D) Activities, interests and opinions

Question

Quizplus · Accepted Answer

AIO stands for Activities, Interests and Opinions, which are the primary factors considered in psychographic segmentation. Aspirations, inhibitions and other psychological barriers (A) may be relevant to some extent, but they are not the focus of psychographic segmentation. Attitudes, initiatives and options (B) are too vague and too broad to be the basis of segmentation. Actual involvement and openness to new brands (C) are more relevant to behavioral segmentation than psychographic segmentation.

Psychographic Segmentation Considers Values and Lifestyle Attributes Based on an Analysis