Bell Canada uses __________segmentation to segment consumers in terms of how much leisure telephone calling they do.
A) lifestyle
B) VALS
C) demographic
D) behaviouristic

Question

Quizplus · Accepted Answer

Bell Canada uses behaviouristic segmentation, which focuses on consumer behavior, to segment consumers based on how much leisure telephone calling they do. This type of segmentation is based on the premise that customer behavior, such as usage patterns or purchase history, is a better indicator of their needs and preferences than their demographic or lifestyle characteristics.

Bell Canada Uses __________Segmentation to Segment Consumers in Terms of How