Which of the following is true about measuring the effectiveness of Internet media?
A) In order to address concerns about how to measure Internet media effectiveness, one advertiser took on the challenge on behalf of the rest of the industry.
B) Technical procedures for accurately reporting whether an ad impression has occurred are in place.
C) A standardized method for determining the size of the audience has been developed.
D) Industry representatives have agreed upon guidelines for disclosure of research methodology.

Question

Quizplus · Accepted Answer

The Answer of Which of the following is true about measuring the effectiveness of Internet media?
A) In order to address concerns about how to measure Internet media effectiveness, one advertiser took on the challenge on behalf of the rest of the industry.
B) Technical procedures for accurately reporting whether an ad impression has occurred are in place.
C) A standardized method for determining the size of the audience has been developed.
D) Industry representatives have agreed upon guidelines for disclosure of research methodology.

Which of the Following Is True About Measuring the Effectiveness