All of the following are results of the IAB task force formed to address issues surrounding Internet effectiveness measures EXCEPT:
A) Identified technical procedures for accurately reporting when an ad impression had occurred.
B) Agreed upon guidelines for the disclosure of research methodology were put into place.
C) Developed accepted procedures for auditing the data which are different from those of traditional major media.
D) Metrics were developed to determine the size of the target audience.

Question

Quizplus · Accepted Answer

The IAB task force focused on standardizing measures for internet advertising effectiveness, including accurate ad impression reporting, guidelines for research methodology disclosure, and developing metrics for audience size. However, developing procedures for auditing data that are different from traditional media was not one of the outcomes, as the focus was more on standardization and accuracy in the digital space rather than creating distinct auditing procedures.

All of the Following Are Results of the IAB Task