One example of the use of __________ _ on the Internet is provided by Chrysler. Working with reporters, Chrysler developed a one-stop information source for the media.
A) sales promotion
B) direct marketing
C) public relations
D) personal selling

Question

Quizplus · Accepted Answer

The use of a one-stop information source for the media suggests that the company is engaged in public relations, which involves managing and building relationships with stakeholders, including the media, to establish a favorable image and reputation for the company. Sales promotion, direct marketing, and personal selling are all marketing activities focused on selling products or services directly to consumers, whereas public relations focuses on building relationships with a variety of stakeholders.

One Example of the Use of __________ _ on the Internet