The_________ of the Internet make it possible to carry on one-to-one marketing with increased success in both the business and the consumer markets.
A) creativity
B) interactive capabilities
C) media image
D) costs

Question

Quizplus · Accepted Answer

The interactive capabilities of the Internet, such as social media and personalized advertisements, allow for effective one-to-one marketing by enabling businesses to engage with individual consumers in a highly targeted and personalized manner. The other options listed may also play a role in marketing success, but the interactive capabilities of the Internet are the most directly related to one-to-one marketing.

The_________ of the Internet Make It Possible to Carry on One-To-One