The interactive use of advertising media to stimulate an immediate behaviour modification is called:

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The term "direct marketing" refers to advertising that is designed to induce an immediate, measurable response from a particular consumer or group of consumers. This includes direct mail, email marketing, telemarketing, and other forms of advertising that are interactive in nature and aim to stimulate an immediate behaviour modification. While consumer marketing and database marketing may also involve targeting specific audiences, they are not necessarily focused on immediate behaviour modification in the same way that direct marketing is. Telemarketing is a form of direct marketing specifically focused on interacting with consumers over the phone.

The Interactive Use of Advertising Media to Stimulate an Immediate