An RFM scoring method is often used to measure the effectiveness of a database. RFM stands for:

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RFM stands for Recency, Frequency, and Monetary transactions between the company and the customer. It is a statistical method used in database marketing to analyze customer behavior and identify the best customers of a business. Recency refers to how recently a customer has made a purchase, frequency to how often, and monetary to how much they have spent. By scoring customers based on these factors, businesses can target their marketing efforts towards their most valuable customers.

An RFM Scoring Method Is Often Used to Measure the Effectiveness