In direct response advertising, the "direct response" sought is:

Question

Quizplus · Accepted Answer

Direct response advertising is designed to generate an immediate response or action from the customer, such as making a purchase. Therefore, the direct response sought in this type of advertising is sales. Option C (return on investment) is closely related to sales, as a positive ROI would indicate that the advertising has successfully generated sales. Options A and B may be desirable outcomes of advertising, but they do not necessarily constitute direct response advertising.

In Direct Response Advertising, the "Direct Response" Sought Is