In direct marketing situations, when it is necessary to screen or qualify potential buyers, it is advisable to use:

Question

Quizplus · Accepted Answer

The two-step approach is best suited for situations where qualification and screening of potential buyers is necessary. This approach involves first attracting potential buyers through an initial contact, such as an advertisement or mailing, and then following up with a second step that involves more detailed information and requires the potential buyer to take a specific action to be considered a qualified lead. This process effectively screens out those who are not interested or not serious buyers, allowing for more efficient use of resources in targeting qualified leads.

In Direct Marketing Situations, When It Is Necessary to Screen