Which of the following is NOT a finding of Canada Post research about direct mail?

Question

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Canada Post's research found that direct mail ads have a longer life span in the home than originally thought, contradicting option C. A high percentage of consumers read their mail the same day they receive it (B) and direct mail messages contribute to ad recall (D) were both findings of the research. Additionally, Canada Post's research found that consumers are curious to find out what is in their mailbox (A).

Which of the Following Is NOT a Finding of Canada