Cookware, music CDs, and exercise videos are being advertised on television for purchase by calling a toll-free telephone number. Viewers are instructed to have their credit cards handy when they call to place the order. This form of direct marketing is referred to as:

Question

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The one-step approach involves direct response advertising where the consumer is urged to make an immediate purchase, typically by calling a toll-free number, as described in the scenario.

Cookware, Music CDs, and Exercise Videos Are Being Advertised on Television