Which effectiveness measure is most commonly employed in direct marketing?

Name: Which effectiveness measure is most commonly employed in direct marketing?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Cost per order (CPO) is the most commonly employed effectiveness measure in direct marketing. It measures the cost of acquiring a customer order within a specific campaign or marketing effort. It considers the total cost of the campaign, including creative, production, and media expenses, divided by the number of customer orders received.

Which Effectiveness Measure Is Most Commonly Employed in Direct Marketing