Which of the following statements about infomercials is NOT true?
A) Studies indicate that infomercials get watched and sell products.
B) It is possible to target specific audiences at a low cost via specialty channels.
C) Infomercials are mandated to fill a 30 minute time slot.
D) Infomercials are popular with small firms, but large firms are beginning to use them as well.
Correct Answer:
Verified
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