A successful direct mail program relies on:

Question

Quizplus · Accepted Answer

Option C is the correct choice because a successful direct mail program necessitates a comprehensive database that contains accurate and up-to-date information on the target market. This list may be created through internal sources or purchased from external sources, but it is an essential component of any direct mail program. Options A, B, and D are incorrect because they are not necessary elements of a successful direct mail initiative. While a higher level of marketing dollars may be beneficial, it is not necessarily always needed. It is not essential to recreate the in-store experience to engage customers in a direct mail campaign, and while an external company may manage the program, it is not required for success.

A Successful Direct Mail Program Relies On