All of the following statements about direct e-mail are true EXCEPT:
A) It is difficult to finely target the recipients.
B) Permission-based e-mail is essentially the opposite of spam.
C) It is basically an electronic version of regular mail.
D) Consumers can opt to have specific types of e-mail sent to them.
Correct Answer:
Verified
Q20: Which of the following is NOT an
Q21: In direct response advertising, the "direct response"
Q22: A typical objective for direct marketing is
Q23: In direct marketing situations, when it is
Q24: Which of the following is NOT true
Q26: In a study comparing the communication effects
Q27: Which of the following is NOT a
Q28: A successful direct mail program relies on:
A)
Q29: Which of the following statements about direct
Q30: The two-step approach to direct marketing:
A) is
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