A typical objective for direct marketing is a response rate of:

Question

Quizplus · Accepted Answer

A response rate of 2 to 3 percent is typically considered a successful outcome for a direct marketing campaign. While higher percentages are certainly desirable, they are not always attainable and may depend on various factors such as the target audience and the offer being promoted. It's important to set realistic goals for response rates and continually monitor and adjust campaigns as needed to increase effectiveness.

A Typical Objective for Direct Marketing Is a Response Rate