Direct marketing:

Question

Direct marketing:

Quizplus · Accepted Answer

Direct marketing is known for generating immediate behavioral response, such as making a purchase or requesting more information. It is often used in conjunction with other marketing strategies, including advertising, sales promotion, and personal selling, to achieve the overall marketing objectives of the company. While it may not be the fastest growing form of promotion in terms of dollar expenditures, it is still a useful tool for companies with an integrated marketing communications plan to directly target their audience.

Direct Marketing