Database marketing is criticized because it is:
A) an invasion of privacy
B) unmonitored and uncontrolled by any internal or external forces
C) really unnecessary if the advertiser has properly targeted their marketing efforts
D) still a largely unsophisticated process
Correct Answer:
Verified
Q7: The National Geographic Society offers a variety
Q8: With databases containing current customer purchase history,
Q9: Information on Canada's privacy legislation that places
Q10: Databases are used in all of these
Q11: Information about consumers with precise purchase patterns
Q13: When Melissa purchased a Maytag dryer, she
Q14: The interactive use of advertising media to
Q15: The growth of electronic communication has given
Q16: CRM stands for:
A) customer relationship management
B) customized
Q17: An RFM scoring method is often used
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