With databases containing current customer purchase history, the direct marketer can attempt to influence all of the following EXCEPT:

Question

Quizplus · Accepted Answer

Direct marketers can use purchase history data to influence the timing and amount of the next purchase, rate of purchase, repeat consumption or visits. However, they cannot directly influence a customer's decision to forward a message to a friend or colleague, as that is reliant on the customer's own motivation and interest in the message.

With Databases Containing Current Customer Purchase History, the Direct Marketer