The aim of _________is to establish and maintain a relationship with one's customers through personalized communication and customized product/service offerings.

Question

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Customer relationship management (CRM) is the practice of building and maintaining strong relationships with customers through personalized communication and customized product/service offerings. It involves understanding customers' needs and preferences, collecting and analyzing customer data, and using that data to improve customer experiences and drive business growth. Customer relationship marketing (B) is a similar concept, but it refers specifically to the promotional strategies and tactics used to build and maintain customer relationships, while CRM encompasses a broader range of activities and technologies. Transactional marketing (C) focuses on individual sales transactions rather than long-term relationships, and customized business relationships (D) is not a recognized marketing concept.

The Aim of _________Is to Establish and Maintain a Relationship