To segment and target their audiences, direct marketers use a_________ , a listing of customers and/or potential customers.
A) database
B) cross/sell technique
C) catalogue
D) CRM
Correct Answer:
Verified
Q2: Which of the following statements about direct
Q3: When databases are used to identify the
Q4: When she subscribed to a cooking magazine,
Q5: The aim of _is to establish and
Q6: For market segmentation and targeting, direct marketers
Q7: The National Geographic Society offers a variety
Q8: With databases containing current customer purchase history,
Q9: Information on Canada's privacy legislation that places
Q10: Databases are used in all of these
Q11: Information about consumers with precise purchase patterns
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