Which of the following statements about direct marketing is NOT true?
A) Direct marketing can generate trial among prospects.
B) Direct marketing is especially useful to target current customers.
C) Direct marketing is only used when the identity of the receiver is known.
D) Direct marketing is effective in targeting competitors' customers.
Correct Answer:
Verified
Q1: To segment and target their audiences, direct
Q3: When databases are used to identify the
Q4: When she subscribed to a cooking magazine,
Q5: The aim of _is to establish and
Q6: For market segmentation and targeting, direct marketers
Q7: The National Geographic Society offers a variety
Q8: With databases containing current customer purchase history,
Q9: Information on Canada's privacy legislation that places
Q10: Databases are used in all of these
Q11: Information about consumers with precise purchase patterns
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