For market segmentation and targeting, direct marketers rely most heavily on:

Question

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Direct marketers rely most heavily on a database to segment and target their audience. This database could include information such as demographics, past purchases, geographic location, and more to create targeted marketing campaigns. Census data and survey responses may also be helpful, but a comprehensive database is the foundation of effective direct marketing. Primary qualitative research may be useful for developing the database and refining the targeting strategy, but it is not typically the primary tool used for segmentation and targeting in direct marketing.

For Market Segmentation and Targeting, Direct Marketers Rely Most Heavily