Databases are used in all of these ways EXCEPT:
A) to assist in the stimulation of repeat purchases
B) with CRM programs
C) to improve the selection of market segments
D) to pre-determine purchase intention
Correct Answer:
Verified
Q5: The aim of _is to establish and
Q6: For market segmentation and targeting, direct marketers
Q7: The National Geographic Society offers a variety
Q8: With databases containing current customer purchase history,
Q9: Information on Canada's privacy legislation that places
Q11: Information about consumers with precise purchase patterns
Q12: Database marketing is criticized because it is:
A)
Q13: When Melissa purchased a Maytag dryer, she
Q14: The interactive use of advertising media to
Q15: The growth of electronic communication has given
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