Disadvantages inherent in the use of direct marketing include:

Question

Quizplus · Accepted Answer

With direct marketing, the audience has the power to control their exposure to the messages they receive. This means they may ignore or delete marketing emails or direct mail pieces, making it difficult for the marketer to reach their intended audience. However, this is not true for the other options listed. Difficulty in obtaining effectiveness measurements is a challenge for all types of marketing, not just direct marketing. Acquiring TV time is not necessarily a disadvantage of direct marketing, as it is not reliant on television as a medium. Lack of flexibility is also not a disadvantage inherently linked to direct marketing, as it can be quite flexible in terms of messaging and targeting.

Disadvantages Inherent in the Use of Direct Marketing Include