Marketers hope to convert new customers into each of the following, EXCEPT:
A) satisfied customers
B) frequent purchasers
C) loyal customers
D) full-price customers

Question

Quizplus · Accepted Answer

Marketers do hope to convert new customers into satisfied, frequent, and loyal customers. However, the goal is not necessarily to convert them into full-price customers. Marketers often use discounts or promotions to attract new customers and hope that they will eventually become full-price customers, but the ultimate goal is to keep them coming back and building a long-term relationship with the brand.

Marketers Hope to Convert New Customers into Each of the Following