Which One of the Following Statements About TQM Is FALSE

Which one of the following statements about TQM is FALSE?

A) Quality is the responsibility of the quality control department.
B) One of the main challenges in developing the proper culture for TQM is to define the term customer for each employee.
C) In TQM, everyone in the organization must share the view that quality is an end in itself.
D) In TQM, quality consistency has a higher priority than the level of output.