From the economic system's point of view,the role of marketing intermediaries is to ________.
A) facilitate the production of products without direct customer feedback
B) help a company develop a direct channel selling system
C) buy small quantities of products from producers and break them down into narrow assortments for customers
D) increase the amount of work that must be done by producers and consumers
E) transform the assortments of products made by producers into the assortments wanted by consumers

Question

Quizplus · Accepted Answer

The role of marketing intermediaries is to bridge the gap between producers and consumers by transforming the assortment of products made by producers into the assortment wanted by consumers. Marketing intermediaries help producers by providing them with a wider market reach and by taking on tasks such as advertising, promotion, and distribution. They also help consumers by providing them with easy access to a wide range of products and services.

From the Economic System's Point of View,the Role of Marketing