Which of the following is true of a direct marketing channel?
A) It increases the number of channel transactions.
B) It enables retailers to reach many customers.
C) It does not use any intermediaries.
D) It gives limited distribution control to producers.
E) It creates a complex distribution channel.

Question

Quizplus · Accepted Answer

A direct marketing channel does not use intermediaries such as wholesalers or retailers. Instead, the producer sells directly to the consumers. This allows for greater control over the distribution process, as there are no intermediaries involved.

Which of the Following Is True of a Direct Marketing