Trade promotions are most important in which type of strategy?
A)push
B)pull
C)end-user
D)direct marketing
E)one-to-one

Question

Quizplus · Accepted Answer

Trade promotions are most commonly used in push strategies, where the goal is to push the product through the distribution channel and encourage retailers to carry and promote the product. Trade promotions can include discounts, allowances, displays, and other incentives for retailers to promote and sell the product to their customers. Push strategies are particularly important in industries where there are many competing products and retailers have significant negotiating power, such as consumer packaged goods.

Trade Promotions Are Most Important in Which Type of Strategy