________ means building a product's marketing program around a sponsored activity,such as the Olympics or a golf tournament.
A)Event marketing
B)Sports marketing
C)Co-marketing
D)Co-branding
E)Tie-in marketing

Question

Quizplus · Accepted Answer

Event marketing means building a product's marketing program around a sponsored activity, such as the Olympics or a golf tournament. Sports marketing focuses specifically on building a product's image or brand through associations with sports. Co-marketing involves two or more companies working together to market a product or service. Co-branding involves two or more brands collaborating on a product. Tie-in marketing refers to promoting one product while promoting another related product at the same time. Therefore, the best choice for building a product's marketing program around a sponsored activity is event marketing.

________ Means Building a Product's Marketing Program Around a Sponsored