When Kodak wanted to create excitement for its line of digital cameras,the company encouraged consumers to submit pictures electronically in the "Kodak Moments" promotion.Judges selected a grand prize winner to receive a vacation for four to Disney World,with several other lower-level winners receiving Kodak products.What type of consumer promotion was this?
A) coupon
B) sweepstakes
C) game
D) contest
E) premium
Correct Answer:
Verified
Q64: A consumer is able to try a
Q65: Which of the following is a type
Q66: _ occurs when companies support an event
Q67: Refer to the passage below to answer
Q68: Trade promotions are most important in which
Q70: _ means building a product's marketing program
Q71: _ presents the brand's name on something
Q72: Refer to the passage below to answer
Q73: The consumer promotion that is a tangible
Q74: Consumer promotions are most important in which
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