Refer to the passage below to answer the questions that follow.
Everyone knows McDonald's,the worldwide fast food chain.McDonald's has used consumer promotions for years.Restaurants offer a kids' Happy Meal that always includes a toy,and oftentimes the package itself is a promotion,such as pumpkin buckets at Halloween.McDonald's has also used a promotion patterned after the popular Monopoly game,in which everyone wins something small,like a soft drink or French fries,but one participant could win $1 million dollars.The Monopoly promotion usually lasts several months.McDonald's also participates in promotions with movies,such as Star Wars and several Disney movies.Another promotion McDonald's is considering is a program that will give consumers one free Happy Meal for every 10 they purchase.
-The promotion in which customers receive one Happy Meal for every 10 they purchase is best described as a ________.
A) price deal
B) premium
C) tie-in
D) refund
E) loyalty program
Correct Answer:
Verified
Q62: Refer to the passage below to answer
Q63: Which type of trade promotion rewards a
Q64: A consumer is able to try a
Q65: Which of the following is a type
Q66: _ occurs when companies support an event
Q68: Trade promotions are most important in which
Q69: When Kodak wanted to create excitement for
Q70: _ means building a product's marketing program
Q71: _ presents the brand's name on something
Q72: Refer to the passage below to answer
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