Refer to the passage below to answer the questions that follow.
Everyone knows McDonald's,the worldwide fast food chain.McDonald's has used consumer promotions for years.Restaurants offer a kids' Happy Meal that always includes a toy,and oftentimes the package itself is a promotion,such as pumpkin buckets at Halloween.McDonald's has also used a promotion patterned after the popular Monopoly game,in which everyone wins something small,like a soft drink or French fries,but one participant could win $1 million dollars.The Monopoly promotion usually lasts several months.McDonald's also participates in promotions with movies,such as Star Wars and several Disney movies.Another promotion McDonald's is considering is a program that will give consumers one free Happy Meal for every 10 they purchase.
-Maria won $1 million playing Monopoly at McDonald's.She won by collecting Monopoly tokens with each McDonald's purchase she made during the promotion,and eventually getting the winning combination of tokens.What type of consumer promotion is this?
A) direct premium
B) self-liquidator premium
C) contest
D) price deal
E) game
Correct Answer:
Verified
Q67: Refer to the passage below to answer
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Q70: _ means building a product's marketing program
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Q73: The consumer promotion that is a tangible
Q74: Consumer promotions are most important in which
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Q76: Refer to the passage below to answer
Q77: Which of the following is an example
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