A channel system should enhance customer value by increasing customer benefits,lowering customer cost of purchase,or both.

Question

Quizplus · Accepted Answer

A channel system should aim to increase customer value by either increasing benefits (such as offering more convenient purchasing options or personalized solutions) or lowering the cost of purchase (such as offering competitive prices or free shipping). By doing so, customers are more likely to be satisfied with their experience and become loyal to the brand, ultimately leading to increased sales and profits for the company.

A Channel System Should Enhance Customer Value by Increasing Customer