VARs and OEMs operate in the consumer market but not in the business-to-business market.
Correct Answer:
Verified
Q5: Marketing channels make it possible for target
Q6: For the consumer market,marketing channels include direct
Q7: Businesses exercise greater control over service quality
Q8: Marketing channel performance is evaluated based on
Q9: The net price a business can derive
Q11: Every marketing channel is basically the same
Q12: In indirect channel systems,the business interfaces with
Q13: Indirect channels are able to achieve the
Q14: A channel system should enhance customer value
Q15: The cost of using direct marketing channels
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