The net price a business can derive from the use of indirect marketing channels is much higher than that with other channel types.
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Q4: As an operational component of channel performance,customer
Q5: Marketing channels make it possible for target
Q6: For the consumer market,marketing channels include direct
Q7: Businesses exercise greater control over service quality
Q8: Marketing channel performance is evaluated based on
Q10: VARs and OEMs operate in the consumer
Q11: Every marketing channel is basically the same
Q12: In indirect channel systems,the business interfaces with
Q13: Indirect channels are able to achieve the
Q14: A channel system should enhance customer value
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